1. Con – Content Marketing Takes Longer to Generate Healthy ROI
- It takes a real commitment to stick with content marketing. You won’t notice any real results until several months after publishing content.
- The good news is that the ROI comes hard and fast once it does come in.
- HubSpot estimates that old blog posts about evergreen topics account for up to 38% of all internet traffic. The posts you made months ago will eventually start bringing in a target audience and climbing the rankings.
- It takes some time for content marketing to build up momentum, but it’s impossible to stop once it does.
2. Pro – You Get Better Leads
- You’ll find that the leads you generate through content marketing – once it starts generating leads – are much higher quality than you get with PPC.
- Marketing Sherpa suggest that organic search traffic generates the highest volume of leads and highest conversion rates. PPC comes in third for both of those metrics, just behind traditional email marketing.
- A high quality lead is more likely to buy your products, and content marketing is better at bringing them in.
3. Pro – More Cost Effective
- What’s great about content marketing is that the costs associated with it are a single investment. Just pay the upfront costs and you’re golden.
- Once the content is published it climbs the ranks in search results, generating clicks and leads without you having to pay another penny.
4. Con – It can be Difficult to Find Good Content Creators and Writers
- Good help is hard to find, especially with writers. It also takes time to properly vet a writer for yourself and assess their skills and compatibility with your brand.
5. Pro – Content Agencies Exist for This Very Reason
- Don’t worry too much about finding content creators though. Content agencies have done all the hard work for you. They can match you up with a good writer who can fit your brand voice and take care of writing content for you.
- Agencies have expectations for their creators, including their ability to research and write good content. You can be sure that you’re getting someone worthy of your time and money.