Neuromarketing Techniques
August 14, 2019
Neuromarketing Techniques
The brain has specific natural tendencies and biases that come into play when we're making decisions.
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Neuromarketing technique #1: Social Proof
Social Proof- Companies have discovered that if they advertise that other people are already using their services, the audience in which that company is advertising to will be more likely to consume that particular company's services. Testimonials are a very powerful example of this.
Testimonials should not be secluded to a side folder, but rather, right out in the open. Visitors should never have to hunt for testimonials and social proof.
Including the number of users/customers/clients that have previously used your company's services is another great form of social proof. Instead of simply a call-to-action, it now becomes a call to conform.
Social media widgets can also backfire. If you have a low number of people that have visited your website, don't choose to share it. Sharing this information would show that your company is unpopular and not as legitimate, therefore hurting results.
When you say it, it's marketing... When they it, it's social proof. Nothing you can write as a marketer is ever as credible as the word of the target audience. Check out our plan
that puts this on autopilot.
Neuromarketing technique #2: Priming
The Neuromarketing technique
of Priming is quite an intriguing method, and can be used to hook your visitors. When you first receive a piece of information, everything you read afterwards is in context to the original information.
This technique typically lists a range of prices and manipulates the boundaries so that a price that originally seemed expensive now seems cheaper compared to the higher price put into play.
The same goes for the other direction. If an item or service has a lower price compared to the original, the original price will likely be perceived as expensive.
But sometimes, listing out options can be inconvenient and can backfire. By providing options, the visitor is required to stop and think about which option is best. Whereas if only one option is listed, such as the top seller, the consumer is limited to one choice, therefore not forcing them to have to think about multiple inputs or choices.
Neuromarketing technique #3: Loss Aversion and Scarcity
The Neuromarketing concept of Loss Aversion and Scarcity
is also incredibly fascinating. Psychological studies show that the pain of loss is greater than the pleasure of gain. The point of this tactic is to create a sense of urgency that persuades your audience to act now.
Tags such as "Time is running out!" and "Supplies are running out!" communicate to those who are viewing your website that they need to act immediately if they want to receive the benefits of your products and services that are being provided. Scarcity expresses a concern for a lack of time or lack of products.
Loss aversion creates the mindset that if the audience does not act within the allotted time frame provided, they will lose the chance. This can also be referred to as a "FOMO", or fear of missing out.
Neuromarketing technique #4: Visual Tips
People will always tend to remember things that stand out visually
Have the call-to-action as a contrasting color to the rest of your web page, or a color that stands out, such as a bright yellow call-to-action button contrasting a web page with a dark blue color.
In Conclusion
Neuromarketing techniques can be a very powerful and influential way to attract and potentially manipulate consumers and visitors to your website if used correctly. Hopefully this guide has given you some basic knowledge and insight about various techniques that can be implemented to take advantage of a few of the neurological factors at play in the minds of consumers. Along with the techniques mentioned, Blue Swing Media can greatly improve your website, blog, advertising, infographics, and add many other features for your group as well. We can also provide your team with more knowledge, guidance, assistance, and advisory with absolutely free consultation! Learn how our main service, Content Marketing, can greatly benefit your company.
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