Content Marketing For Realtors
Tips to help realtors leverage the power of organic search by creating high quality article, videos, and social posts.
The need to forge relationships with people and show your worth is more vital than ever. For Real Estate Brokers, content marketing is one of the most effective ways to accomplish this.
Fact-checking backs this up. According to a recent post from Agentfire, content marketing "...can be worth thousands or millions of dollars of properties a year..." Realty Biz News stats that "Content marketing is an excellent tactic to bring in new, qualified leads." We here at Blue Swing Media had tested out content marketing in many different verticals, and it is 'hands-down' our favorite and most effective long-term marketing strategy. However, in real estate it had been relatively untested, until 2018 when I convinced a broker in the Savanah Georgia area to give it try. Six months later, their organic traffic and organic leads generated overtook their moderately aggressive advertising campaigns, and never looked back.
The Value of Content Marketing for Real Estate Agencies
The benefits of content marketing are clear:
- It supplies answers for client issues.
- It positions you as the authority on real estate.
- It increases brand awareness.
- It drives organic traffic through SEO.
- It produces targeted leads.
- It establishes the agency's reputation.
- It gives you something valuable to share on social networks.
Real estate agent's Guide for Leveraging Content Marketing: Best Practices
Start with a Terrific Website
It's important to give visitors a good impression of your firm with a professionally developed site. Keep the design tidy and uncluttered, utilize clear navigation that consists of a search tool, and link to your blog site and social networks channels.
Plan Your Content
Without a plan, you'll have a hard time maintaining content quality. Creating an editorial calendar is the primary step. Here, you can develop content concepts, schedule material, and ensure you fulfill due dates.
Develop Relevant Articles
A blog is among the most reliable ways to provide brand-new content to your target audience, establish brand trustworthiness, and improve your search engine rankings. Offer an archive with clear categories to make it more user-friendly and accessible. This can be outsourced, but make sure you read over any content that has been created.
Build Your List of Contacts
Use e-mail to promote brand-new content, deliver market news, and send out home updates. To grow your subscriber list, consist of a clear email membership button on your website and blog site.
When you have a big adequate list, you can begin to check different email copy and determine the results utilizing email marketing tools such as Campaign Monitor or Mailer Lite. You can then start to organize your list into various buyer types to optimize conversions.
Have a Presence on Social Media
Social networks can be a surprisingly effective method to get in touch with possible clients and find out content concepts. Share listings, reach younger purchasers and build connections with people inside and outside the market. Display real estate conversations, links to helpful content, fun to watch real estate videos, or home tours on Facebook, Twitter, and LinkedIn and then take part in the conversation. For Instagram and Pinterest, your material requires to use more graphics and catchy images.
Pro tip: Some of this can be automated. We love using Publer to auto-share our client's blog posts on their social pages.
Publish New Content Routinely
Creating fresh material for your website, blog site, and social media channels is important for SEO, establishing credibility, and generating leads.
To stick out, provide premium content in various formats throughout multiple channels. Utilize a mix of written and visual material. This can include articles, ebooks, guides, how-to videos, infographics, gifs, graphics, and photos.
Content Marketing Concepts for Real Estate Agencies
Written Material
Your company's story. Why are you enthusiastic about real estate? How did you begin in the industry? Who works in your organization? What make your realtors unique?
Client stories
Describe the problems that your home buyers or sellers faced and how you helped them in their real estate journey.
Provide Helpful Local Information
List the services and top things to do in each geographical area. Share the history of a regional town and link to property listings in the location. Create videos that allow people to get a feel of the area in virtual experience.
Provide Market Updates
Write about local market updates or create short videos that would be of interest to homebuyers or sellers? Most of this information is easy enough to find, but remember to add your own insight to what has already been posted.
Write about Tips for Home Shoppers and Sellers
For instance:
- How to Prepare for the Buying Process.
- How to Make Your Home More Valuable and Sell Faster.
- Home Improvement Tips for First-Time Sellers.
Client questions
What do clients constantly ask you? Provide your professional responses in a frequently asked question page. Ask questions. What do your clients think of a topic? Gain valuable audience feedback that you can talk about in future material. Browse websites like Quora or Reddit to find the most asked real estate questions and find the best answers.
Create Engaging Video Material
- Establish your own agency channel on YouTube to list residential or commercial properties.
- Drive through a neighborhood, shoot video and talk about the neighborhoods pros and cons.
- Post "virtual tour" videos of properties for sale to your website and social media channels.
- Produce videos of the communities in which your properties are located to give prospects a genuine sense of the location.
- Interview team member for insights into how you work and what you use customers.
- Interview pleased customers-- with their consent-- for trustworthy client testimonials. (These are marketing GOLD!)
- Click Here to Learn how to Create Engaging Content.
Create Helpful and Catchy Graphics (leverage free web-based tools like crello or canva)
- Infographics highlighting current surveys or data from the real estate industry.
- Property pictures. Employ a professional photographer to take images of the homes you represent.
- Staff photos. Program your fun side with images of your group and bios. They're great for establishing rely on your company.
- Slideshows. They're ideal for how-to content, market details, and fast guides.
Wrapping Up
Impressive real estate content marketing can create a belief in the level of service that you use and foster an authentic connection with possible customers.
To implement it properly, you really need a strategy to ensure you continually produce initial and useful material for your audience. Then you ought to keep an eye on the results utilizing analytics tools to see what works and what doesn't. Also, learn from others that have implemented content marketing to grow their real estate business. And finally, don't give up too soon. These strategies take time, often many months before you begin to see results. When done properly, will you begin gain a competitive advantage.
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