I know what you are thinking, Duh! However, this is still the quickest easiest way to promote content freely.
Pro Tip:
Use automation (software that will automatically share your RSS post to all of your social media on a predetermined schedule.
Pro Tip:
If the content is evergreen, share it repeatedly. (software can also do this) Social Pilot, Social Bee, Publer.
Pro Tip:
Some social networks are a better fit for certain industries. Don’t waste your time on a social media channel that doesn’t work well for your industry.
2. Share on Q&A sites such as Quora.
Pro Tip:
Don’t just share it anywhere, make sure that your content delivers a relevant answer to the question.
Pro Tip:
Don’t merely share, answer questions, comment, and vote as well.
3. Share on social community bookmarking sites such as Readit.
Pro Tip:
Don’t merely share, comment and vote as well.
Pro Tip:
Look for other, smaller content focused communities such as BizSugar.
4. If your business is local, post as much content as possible on Google My Business.
Pro Tip:
You can link one post to another creating a chain of connected posts. This is called post stacking.
Pro Tip:
Posts on GMB can also be shared on your social media networks.
Pro Tip:
A quick and easy way to boost your Google My Business is to take photos with your smartphone (geo-location turned on) and then post them to GMB with relevant keywords as the description.
5. Ask questions / take polls.
If you ask someone a question and they think that they have a good answer. They are more likely to engage with your business.
Pro Tip:
Leverage software & automation to gather leads or build subscribers. (The marketing software is so crowded that most offer a free service for a certain # of subscribers) MailerLite is one of my favorites.
Pro Tip:
Use Facebook’s built-in polling feature